7 Essential tips for anyone opening a new bar. By Joseph Russell, entrepeneur and former owner of Kashmir Cocktail Lounge In my time as a bar owner I witnessed everything the business can throw at you, from a packed house with bartenders struggling to keep up with orders to nights so quiet I wished I could just curl up and hide under the bar. Starting a new hospitality business is hard work and you'll need a lot of patience, stamina and resources to make it work. With 9 out of 10 hospitality businesses failing in their first year, I was lucky enough to survive and eventually sell my bar business without losing my shirt. Though there are many variables that all have a part in the failure or success of a new bar, I have these 7 valuable tips for anyone thinking of opening a bar, disco, pub, lounge or night club. These tips are also just as valuable for anyone already operating a bar and you never know, they might help make your bar the 1 out of 10 that does make it.
OPENING A BAR TIP 1. The décor is glamorous….the patrons are not. One lesson I learnt the hard way is that you can’t cater to everyone. Choose a clearly defined target market and cater to them only. Refuse admission to anyone who doesn’t fit your mold. People like to mix with their own kind and the right clientele will bring more of the right clientele. A dress code is an easy way to screen your patrons. NOTE: As a liquor license holder you have the right to refuse admission to anyone you please without explanation.
OPENING A BAR TIP 2. Up-market food and prices…..Mess Hall service. Is the restaurant side of your businessin in an identity crisis? Is it a fine dining experience?…or is it a fast food joint? If it is the former, there really, really needs to be table service. If it is the latter, the food needs to be fast and cheap. Either way can be very successful, so long as you identify your clients needs and tastes and tailor the food and service to suit them.
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